The most famous logos in the world were intentionally designed to indicate something much more than simple beauty. Every day you may see some of these logos and not think twice about them, but today we’re going over 10 famous logos with hidden meanings.

#10. Amazon

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Your initial thought when looking at the Amazon logo is that the arrow makes it look like a smiley face or at least, that was my first thought, but if you notice the arrow starting from the A and ending at the Z, it represents that Amazon provides a huge variety of items literally from A to Z.

Even after learning this; I’ll still look at Amazon packages and enjoy that smiley face thinking it’s there because they make customers happy. Who doesn’t love receiving packages? 

#9. McDonald’s

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At first, it was just anMfor McDonald’s this meaning came unintentionally from customers, and this is said by Louis Cheskin, who is a design consultant and psychologists. In the 60s, McDonald’s wanted to change the logo, but Cheskin insisted on leaving it. According to BBC, he said that customers subconsciously recognize the logo assymbolism of a pair of nourishing breast.

Whether this is true or not, good thing they didn’t change the logo because it is one of the most recognizable logos in the world.

#8. Tostitos

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So many of you may have seen this logo and know it’s hidden meaning already, but it is hidden in plain sight so well I couldn’t pass it up. In the middle of the name, the letters “TIT” you can see two friends enjoying a bowl of chips and salsa.A very smart marketing campaign.

#7. Pepsi

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Similar to McDonald’s and Coca-Cola, Pepsi is another logo and brand that is one of the most recognizable around the world. It definitely was a shock when they gave their original logo a facelift which cost them $1 million. It may seem like they didn’t change much but in actuality, the designer Peter Arnell put in many different secret meanings.

There is a memo floating around from Arnell stating the logo references’ Mona Lisa, Parthenon, the Golden Ratio Space, and much more. Pepsi says the new logo is working, and they are happy with it.

#6. Coca-Cola

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When you see the coca-cola logo, you can definitely look at it for a long time and not see anything hidden in it, and this wasn’t even intentional when it was first created. If you look at both OO in the logo and singled them out, they actually are the Denmark flag. Coca-cola discovered this part of the logo and since Denmark is named the happiest country on Earth, They welcomed people with flags at the biggest Denmark airport.

#5. FedEx

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The FedEx logo is actually an award-winning logo with over 40 awards internationally due to a simplicity and great use of negative space. It was designed by Lindon Leader in 1974. What’s best known about is the pointing arrow between ‘E’ and ‘X’, which was created for forward-thinking and outlook towards the future.

 #4. Sony Vaio

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I’m pretty sure I’m saying that right. When you first look at this logo, you just see a nice design for Vaio, but it really goes much deeper as the first two letters ‘V’ and ‘A’ represent an analog symbol and the ‘I’ and ‘O’ are binary from the digital world. Very sneaky and also very cool.

#3. Northwest Airlines

 

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Even though this isn’t their current logo and they changed it; it has a few different hidden gems, and I really enjoyed it. It does look like a very simple logo but the one letter actually represents both the ‘N’ and the ‘W’ with a great use of negative space. Now since it is enclosed in a circle, it actually represents a compass as well, and it is pointing Northwest with the tip of the ‘w’. That’s actually pretty awesome.

#2. Toblerone

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You may have seen this logo many times, but I’ve only recently seen the hidden meaning behind it. Toblerone is a company from Bern, Switzerland where Matterhorn mountain is located and is also known as the city of bears. If you look at the logo closely you can see the bear and the negative space in the middle of the Matterhorn mountain. It’s put there so well I never noticed it, and I thought it was just a mountain. Great way to stick to your root.

#1. Spartan Golf club

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Though the hardest part of a logo is trying to represent your name and do it well, Spartan does an amazing job two different ways. You can see the golfer took a full swing and has his club behind his back. With emotion and positioning of his body, It replicates a Spartan warriors face and helmet perfectly from the side profile.